“Should I go with UFA Film and Records, or UFA Vinyl?” asked my friend Peter in Berlin. He’d been doing his research and was getting ready to head to the grocery store, which is when he got the bright idea. “You know,” he continued, “the thing about those German companies that make all these super high-tech sports books is that they’re all about cutting costs wherever they can. They have all sorts of business ideas that involve cutting costs wherever possible. So if UFA makes a super discount vinyl album out of a really good raw material, and it has UFA’s green logo on it, doesn’t that make you a better company for saving money?”
My acquaintance’s response was that yes, indeed it does. In fact, in the case of fa-babies, it could be argued that the whole concept behind the company, which dates back over forty years, actually serves as an inspiration for many of today’s cutting-edge digital sports books. For instance, although Bertelsmann is primarily known for its metal discs, they also produce a number of dyes and other resins that are used in ufa films and albums. Although some of these may not have the same sheen and glow as those manufactured in ufa labs in Germany, they are certainly as durable and long-lasting as their German counterparts.
When it comes to sports book values, in many circles, there really isn’t any comparison. As my friend pointed out, ufa is almost synonymous with having a rich past and colorful present. And when it comes to commemorating their storied past, you don’t have to look much farther than the Russian market.
You see, like in many industries, sportbooks are not always in tune with the latest trends. And although technology and other forms of communication certainly have changed the landscape, you can bet that some things will never change. This means that if you want to bet on anything, you’re going to have to stick with the reliable brands that have been around for decades, whether it is ufa or otherwise. Unless you want to hold your nose, you’re going to have to go with the reliable brands in this one arena.
When it comes to the future, it is hard to say. Will ufa remain as strong a brand in the future as it is right now? Some experts argue that although sports books do face stiff competition in the future from new entrants such as Bluetooth, there is still a bright future for this iconic brand.
Ultimately, like in every other industry, things tend to either go up or they go down. And in the case of ufa, it looks as though we may be headed for the latter. For years, we have enjoyed a great relationship with ufa. However, as the economy slumps, bookmakers are offering us something that may be more attractive to our wallets. If you’re not comfortable with that, we’re sure you at least recognize that there are other choices out there. So, what are you going to choose?